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David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work. david allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made […]
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.
david allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.
David Allison spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy.
All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?
David Allison sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points.
First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything.
Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.
Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics.
David Allison can pinpoint the shared values of any group of people, anywhere on earth.
And I can show my audience how to connect with those people, deep inside their hearts, like a trusted friend.
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Keynote Topics
In his Signature Keynote, David tackles head-on the confusing times we live in today and makes the confusion fall away. He shows how the dawn of a new economic era is responsible for everything that people do, all around the world.
It’s not the gig economy, the sharing economy, or the experience economy anymore – we live in the Values Economy now.
The future of work, the future of leadership, the future of marketing….the future of everything is all about people, and people are all about their values. Because our values drive everything we do.
In his Custom Keynote, David reveals the results of a custom research project completed specifically for your event. He uses data to pinpoint a precise set of Power Values that will motivate, engage, and inspire employees, customers, prospects, donors…whoever your attendees need to reach.
He explains how to use the Power Values to make decisions about everything: from leadership to marketing, from people & culture to branding. No matter how rocky the road ahead may be, the Power Values are a timeless and predictive guiding light – a beacon that makes the path clear.
These are the same data-driven insights used by organizations like PayPal, lululemon, the United Nations Foundation, and many other global brands – and now your audience too.
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Jonathan Sprinkles is the author of 13 books (including two international bestsellers), a TV personality, celebrity business coach, and award-winning keynote speaker. He is the founder of The Connection Lab, an award-winning company that is on a mission to help people live bigger and lead better through the power of human connection. Jonathan gets it. He […]
Estienne de Beer – Sales is an award-winning international platform speaker and leadership development specialist with in-depth experience across many companies, countries and cultures. Estienne de Beer – Sales has empowered corporate audiences worldwide at conferences and business events through his keynote wildlife presentation “Meerkat Motivation for the Marketplace”, a motivational talk about achieving results in […]
Michael Wigge is a motivational speaker who is known for his ability to turn conferences into memorable events. With his unique blend of adventure storytelling, encouragement to leave one’s comfort zone, and international perspective, he has captivated audiences all over the world. In this article, we will explore the qualities that make Michael Wigge such […]
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